Case studies

Highlights from our 600+ studies

Over the pastfifteen years, our company has conducted approximately 600 MaxDiff studies,covering a wide range of sectors and applications. These studies have enabled us to acquire unique expertise in analyzing consumer and employee preferences, helping our clients make informed decisions in areas as diverse as humanresources, environmental initiatives, advertising, and much more. Discover how our MaxDiff analyses have helped shape impactful political messages, optimize restaurant menus, design innovative packaging, and promote fitness club memberships, among other applications. Each case study presented here offers an overview of the challenges faced and the solutions provided, illustrating our methodical approach and concrete results.